PHASE 3. Office Grand Opening & PR Campaign

PHASE 3/2. PR campaign

Online and offline campaign

Stay In Hungary Kft strives to provide thorough, yet cost-effective online and offline PR campaigns (planning, execution, monitoring, performance reporting) to its clients so that they may gain a winning edge in a very competitive market. The PR campaign also serves to build company image, raise public awareness towards their new offices in Hungary, and use the office as a tool to attract new employees. The Office Grand Opening event can be the focal kick-off point of a corporate PR campaign which can integrate online and offline communication channels (TV, Radio, Press, Web).

Our goal is not to pay for ads, rather to create well-written PR articles which will attract various advertising mediums. We involve non-competing suppliers and project participants to contribute to a joint, well-targeted, and cost-effective PR campaign which will have greater media exposure and shared costs. For 1 unit of EURO contribution, each campaign participant will receive a minimum of 3-5 units of media exposure.

Website development and design

As part of the PR campaign, we design and develop your website. This not only supports sales and marketing, but also supports the work of your HR manager who has access to the database of previous contacts and prospective employees for your company. For example, Stay In Hungary created Albemarle's new Hungarian website with HR focus: www.albemarle.hu

Videos

To visually support your communications, we offer you high-quality videos to promote:

• The goals of the Hungarian operation, products, services, management attitude, MD, corporate values, and office space (Corporate goal)

• Employment opportunities and benefits to be presented at job fairs (short movies) on TV screens to generate interest in online job applications. (HR goal)

• The Grand Opening event featuring the Press Conference and Opening Party (PR, team building goals)